Financial Analysis, Second Edition by Steven Bragg

This book goes well beyond the typical financial analysis book you may have used in college, to address a number of issues specific to the needs of a controller.  The key differences are its inclusion of operational analysis, such as capacity planning and process cycles, and a detailed demonstration of how to use an electronic spreadsheet, where I have itemized the exact cell formulas needed to create analyses for proportions, ratios, leverage, trends, depreciation, compounding, investments, and risk.

New chapters in this second edition are the measurement and performance enhancement of intangible assets, product and service profitability analysis, and "what if" analysis with an electronic spreadsheet.


Content

  • Evaluating capital investments
  • Evaluating financing options
  • Evaluating cash flow
  • Evaluating acquisition targets
  • Increasing shareholder value
  • Intangible asset measurement
  • Breakeven analysis
  • Business cycle forecasting
  • Evaluating management performance
  • Analyzing process cycles
  • Product and service profitability analysis
  • Financial analysis of operational topics
  • Capacity utilization analysis
  • Analysis with an electronic spreadsheet
  • Financial analysis reports
  • Determining the cost of capital
  • Analyzing risk
  • Symptoms and solutions

Related Books

Business Ratios and Formulas Controller's Guide to Cost Accounting
Cost Accounting Throughput Accounting

Reviews

Financial Analysis is a practitioner's text.  It's lucid, practical, fairly thorough, and packed with examples.  Like my favorite finance books, Financial Analysis: A Controller's Guide has a welcome place on my shelf.  It will regularly lie open on my desk. -- Steven Behrendt, CMA

The latest edition goes beyond ho-hum analysis techniques and provides concrete problem solving.  The text is sprinkled with real-world problems (and the analytical tools to solve them) that will be familiar to accounting professionals everywhere.  A must have for anyone looking to improve their company’s decision making . . . and their own role in it. -- George MacEachern, President, Grosvenor Financial Services

Steve Bragg has presented yet another comprehensive reference tool for the finance professional.  Financial Analysis: A Controller’s Guide is the perfect reference guide for today's controller, presenting not only traditional financial analysis information, but also various types of analyses that will benefit any type of organization.  This book is a must-have for any financial professional desiring to make a relevant contribution to his/her organization. -- Jodi Nefzger, Director of Finance, Masonic Home of Missouri

I purchased the book as part of my CPA Continuing Education credit program. I was pleasantly surprised. Relevant information with sufficient explanations in clear and concise language.  A definite must read and must keep as reference material for any controller or financial analyst. -- Dan McIntyre